Deliveroo presents London Calling

Participate in a cycling trip from Brussels to London!

Ride from Brussels to London

Do you like challenges? Have you always dreamed of travelling Europe by bike?
Good news! Deliveroo is organising London Calling again from 6 -12 September.

Three riders from each country will have the chance to ride together to London to visit Deliveroo headquarters, explore the city of London and participate in the Deliveroo Rider Races at the Olympic Veledrome. The Belgian team will start in Brussels on the 6th of September.


  • Registration from Monday, July 22nd to Sunday until August 4
  • Departure from Brussels on Friday September 6
  • Arrival in London on September 10
  • Return by Eurostar on September 12

How to send your application?

Convince us that you are the right person to cycle from Brussels to London! Any type of application is possible: a video, a photo, a poem, a song, etc. Be creative! If you share a video or a picture, use the #londoncallingpickme

Only 3 riders per country can participate. You can be picked based on the information you’ve filled in on the application form. Don’t forget to add a short vertical video where you introduce yourself: If you are one of the 3 London Calling participants, this video will be shared with the others on Instagram.

You can register until August 4. The winners will be announced on Friday August 9.

Practical information

  • London Calling takes place from 6-12 September
  • Applications are open from July 22nd to August 4
  • The 3 participating riders will be announced on August 9
  • In Belgium the departure will be from Brussels
  • You’ll return to Brussels on September 12 by Eurostar
  • All travel expenses (hotels, travel, visit to London, meals) will be covered by Deliveroo
  • Read the terms & conditions of your participation here